What is a 360 Degree Marketing Campaign?

A 360-degree marketing campaign is a complete and creative advertising campaign. Simply put, a 360-degree campaign is an integrated marketing campaign that uses all the advertising tools with one goal and one advertising message to best convey the message to the audience. The most important goal in a 360-degree campaign is to communicate with the customer.

The experience of a 360-degree campaign for the audience creates an all-encompassing message. It does not matter where your customer is, in the store, on social media, browsing the Internet or on the street. The customer experiences brand communication. Therefore, you should focus more on your messages in advertising and guide the audience properly in the customer journey.

This campaign is used when a new product is introduced to the market or a new and better version of an old product is introduced to the market. according to the target market for this new product in the marketing strategy, a 360-degree campaign is designed and implemented with the specific message of that product and the audience.

360-degree advertising should be visually and graphically consistent with the product packaging design. All ads must have a specific colour combination and the same or related message.

Products introduced with a 360-degree campaign do not necessarily have to have the same prices. Three products with different features may be offered to different people, and each can be individually priced.

Why use a 360-degree campaign?

Now that we know the concept of a 360-degree marketing campaign, we need to see when we should use it. Since this campaign is very large and has to be paid significantly, so we do not need to use this campaign in every situation. Integrated 360-degree advertising campaigns can have a better return on investment (ROI). Among the most important reasons for using the 360-degree campaign, we can mention the following.

What are the reasons for using the 360-degree campaign?

Consolidation and change of brand position:

Each brand always tries to establish or improve its position in the market and the minds of the audience by using different methods. All brands try to create positive and unique features in the minds of their audiences. For this reason, they face a wide range of customers who must interact with them in different ways.

With the 360 ​​degrees campaign, you can use all media and advertising tools to constantly convey your message to the audience and always establish the position of your brand. You can also use this campaign to change and promote your brand position.

One of the things you can do with a 360-degree campaign is to use a new message to change the mind of your customers towards your brand. Many customers may think that you are just an online saffron seller, but they do not know that you also have good honey.

Introducing new products:

The 360-degree campaign for introducing new products works very well; Because you can target all your customers and convey your message about the introduction of a new product and its features to customers through various media and tools. For a while, your customers, wherever they are, are confronted with the image and specifications of the new product and it stays well in their minds.

Of course, if you already have a product that has not been successful in the market, has good sales and attracts customers, and now you have released a new and modified version of it, the 360-degree campaign will be useful to change the mindset of customers.

Re-branding:

many different companies for various reasons such as the presence in new markets, integration with other collections and activities with a new name, change the name and logo and decided to brand this (Rebranding) are. In this case, you have to bring this issue to the attention of all your audience in a certain time, and what better way than a 360-degree campaign?

With the help of this campaign, you can convey your new message to customers through various media and say what impact the new event is going to have on their lives.

Different methods used in the 360-degree campaign

The main goal of this campaign is to achieve the highest rate of return on investment (ROI), which to achieve this goal, you must use a variety of tools and media in the form of a coherent strategy. The most important methods used in a 360-degree campaign include the following:

Email Marketing:

Email is one of the most common and best advertising tools in a 360-degree campaign that has a good conversion rate. If some of your audience is online, you know that most of the time they check their email daily. It is best to send the content of the email in a customized way and convey your message through email marketing.

SMS:

While some people may think that texting and SMS marketing no longer work as well as it used to, it does, and in some campaigns, you can still get a good response if you write the good text for your text message. Some of your audience may not have a serious presence in the online space.

Setting up a site:

Not having a site can severely impact the results of your advertising program. In today’s world, the importance of starting a website for a business is not hidden from anyone. This becomes even more important when you run your campaign and users want to visit your site. The first thing users do is search for you in search engines.

Content production:

If you want to have a deep and lasting relationship with your customers, nothing can work as well as producing consistent, engaging and unique content. By producing content, always try to convey your message to a wide range of your audience and customers so that they are informed about your campaign.

Social Networks Social:

networks are one of the most important media used in a 360-degree campaign. In today’s world, a large part of your audience is present on various social networks and you can make the best use of this capacity.

Website optimization and SEO:

After launching the 360-degree campaign, your audience and customers will start searching for you using the keywords and keywords you have in your ads. So you need to invest in SEO and design a professional and functional landing page to increase your conversion rate.

Click Advertising:

Types of click ads such as matched ads, text ads, CPC, CPM, CPA and PA will be part of your 360-degree campaign; Because this type of advertising has a good click-through rate and conversion rate for its cost. This type of advertising can be used in large quantities in various media and this helps to make your ads and message more visible.

Written ads:

Newspaper ads, flyers, leaflets, etc. can be another way for you to campaign 360 degrees. This type of media mostly targets audiences that are less active online.

Public Relations:

Campaigns Public Relations Campaign is another 360-degree marketing campaign method that is implemented for stronger communication with customers and creating a better image of their brand in the minds of the audience.

Attending events and exhibitions:

Usually, various exhibitions and events have a large number of visitors in a short period of time, and therefore attending them can have a positive effect on the 360-degree campaign.

Conclusion

The 360 ​​Degree Campaign is an integrated and comprehensive marketing and advertising strategy and program that seeks to convey a specific message to a wide range of audiences by using a variety of offline and online media. Simply owning all the media is not enough and you need to have a comprehensive and integrated advertising strategy.

In the 360 degrees campaign, different methods are used, which you can see below:

1.site

2.Content production

3.SEO

4.e-mail marketing

5.Written ads

6.Public relations campaigns

7.network marketing

8.Click Advertising

9.Events and exhibitions